Blog Posting 7 Quarter 3 Week 7

a. Title of Article: 
What Marketers Should Learn From Disney's 'Frozen'

b. APA Citation:
Davis, S. (2014, January 15). What Marketers Should Learn From Disney's 'Frozen' Retrieved February 19, 2015, from http://www.forbes.com/sites/scottdavis/2014/01/15/what-marketers-should-learn-from-disneys-frozen/

c. Source Summary:
This source is mainly informational, it breaks down the marketing schemes from Frozen (2013) and puts them in one place. The author is mainly praising Disney for the techniques and analyzing what made them so successful.

d. Important Quotes:
1. "if you totally leave out boys, you will cut your audience potential, fracture families and potentially miss out on a much bigger piece of the pie. The initial marketing for Frozen showed Snow Man Olaf-focused trailers with humorous dialog and no songs, emphasizing its appeal as an animated comedy with “boy humor.”'

2. "Frozen knocked Beyoncé out of the No. 1 spot on the Billboard 200 album-sales chart, only the fourth animated film soundtrack in the chart’s 58-year history to do so."

e. Analysis:
Frozen has officially made it onto this blog as a broken record, but it is hard to ignore such a phenomenal marketing tactic on Disney's part. This article mainly broke down some of the tactics used in the campaign. one of the topics touched on was actually audience gender, which was also addressed in the last blog post. Tangled and Brave really lacked funny male characters, which turned off a good portion of Disneys audience, boys. Frozen was advertised as funny and witty, and featured boy humor, but many didn't even know the movie was about two sisters until the movie came out. This was largely due to trailers and producing multiple different trailers to appeal to different audiences. The official trailer mainly conveyed light humor here and there, but really, Frozen was a pretty sad movie. Frozen also mixed mediums, song from the movie quickly reached the top charts, and most children in America could bet out the lyrics to "Let it Go," if they have seen the movie or otherwise. Not only has Frozen entered the world of music, but they are planning to enter Broadway in the future, if you have a good movie, run with it. By mixing audience and medium Disney marketed to every type of consumer, young and old, male and female, musiccentric or moviecentric, Disney shot every bullet and shot the mark with the marketing for frozen.