a. Title of Article:
Did Disney succeed in creating a family-friendly 'Into the Woods'?
b. APA Citation:
Romney, G. (2014, December 23). Did Disney succeed in creating a family-friendly 'Into the Woods'? Retrieved February 26, 2015, from http://www.deseretnews.com/article/865618317/Did-Disney-succeed-in-creating-a-family-friendly-Into-the-Woods.html?pg=all
c. Source Summary:
This source is a follow up to the release of Into the Woods, the author compare the Broadway show to the movie in respect to the level of appropriateness and how it reached the audience. The author provides analysis and does not overwhelm the reader with quotes.
d. Important Quotes:
1. "It was because of the moral themes that he encouraged parents to bring their children, saying the consequences of the stories would resonate with all."
2. "While much of the challenging content has been softened, the dark themes and negative consequences remain."
e. Analysis:
Into the Woods seems like a good venture, it combines all of the classic fairytales into one, the story is already there and on stage. So what is the obstacle? Screen adaptations are hard, especially when a suggestive theme has to be put into a childrens movie. So there is always the option of teaching a moral or scaring a child to death and exposing them to adult themes, When I was a child, my mother exposed me to mature movies with important life lessons. It is important to teach children life lessons and media can achieve this, but how does media achieve it without exposing too much too soon. Disney mainly sticks to appropriate themes for their child audience, but this film was rate PG-13. By embedding suggestive content Disney has alienated a majority of their audience. At the same time, Disney must stay true to the musical, otherwise older audience will become upset. Is it more important to improve morals or shield from adult content.
Thursday, February 26, 2015
Thursday, February 19, 2015
Blog Posting 7 Quarter 3 Week 7
a. Title of Article:
What Marketers Should Learn From Disney's 'Frozen'
b. APA Citation:
Davis, S. (2014, January 15). What Marketers Should Learn From Disney's 'Frozen' Retrieved February 19, 2015, from http://www.forbes.com/sites/scottdavis/2014/01/15/what-marketers-should-learn-from-disneys-frozen/
c. Source Summary:
This source is mainly informational, it breaks down the marketing schemes from Frozen (2013) and puts them in one place. The author is mainly praising Disney for the techniques and analyzing what made them so successful.
d. Important Quotes:
1. "if you totally leave out boys, you will cut your audience potential, fracture families and potentially miss out on a much bigger piece of the pie. The initial marketing for Frozen showed Snow Man Olaf-focused trailers with humorous dialog and no songs, emphasizing its appeal as an animated comedy with “boy humor.”'
2. "Frozen knocked Beyoncé out of the No. 1 spot on the Billboard 200 album-sales chart, only the fourth animated film soundtrack in the chart’s 58-year history to do so."
e. Analysis:
Frozen has officially made it onto this blog as a broken record, but it is hard to ignore such a phenomenal marketing tactic on Disney's part. This article mainly broke down some of the tactics used in the campaign. one of the topics touched on was actually audience gender, which was also addressed in the last blog post. Tangled and Brave really lacked funny male characters, which turned off a good portion of Disneys audience, boys. Frozen was advertised as funny and witty, and featured boy humor, but many didn't even know the movie was about two sisters until the movie came out. This was largely due to trailers and producing multiple different trailers to appeal to different audiences. The official trailer mainly conveyed light humor here and there, but really, Frozen was a pretty sad movie. Frozen also mixed mediums, song from the movie quickly reached the top charts, and most children in America could bet out the lyrics to "Let it Go," if they have seen the movie or otherwise. Not only has Frozen entered the world of music, but they are planning to enter Broadway in the future, if you have a good movie, run with it. By mixing audience and medium Disney marketed to every type of consumer, young and old, male and female, musiccentric or moviecentric, Disney shot every bullet and shot the mark with the marketing for frozen.
What Marketers Should Learn From Disney's 'Frozen'
b. APA Citation:
Davis, S. (2014, January 15). What Marketers Should Learn From Disney's 'Frozen' Retrieved February 19, 2015, from http://www.forbes.com/sites/scottdavis/2014/01/15/what-marketers-should-learn-from-disneys-frozen/
c. Source Summary:
This source is mainly informational, it breaks down the marketing schemes from Frozen (2013) and puts them in one place. The author is mainly praising Disney for the techniques and analyzing what made them so successful.
d. Important Quotes:
1. "if you totally leave out boys, you will cut your audience potential, fracture families and potentially miss out on a much bigger piece of the pie. The initial marketing for Frozen showed Snow Man Olaf-focused trailers with humorous dialog and no songs, emphasizing its appeal as an animated comedy with “boy humor.”'
2. "Frozen knocked Beyoncé out of the No. 1 spot on the Billboard 200 album-sales chart, only the fourth animated film soundtrack in the chart’s 58-year history to do so."
e. Analysis:
Frozen has officially made it onto this blog as a broken record, but it is hard to ignore such a phenomenal marketing tactic on Disney's part. This article mainly broke down some of the tactics used in the campaign. one of the topics touched on was actually audience gender, which was also addressed in the last blog post. Tangled and Brave really lacked funny male characters, which turned off a good portion of Disneys audience, boys. Frozen was advertised as funny and witty, and featured boy humor, but many didn't even know the movie was about two sisters until the movie came out. This was largely due to trailers and producing multiple different trailers to appeal to different audiences. The official trailer mainly conveyed light humor here and there, but really, Frozen was a pretty sad movie. Frozen also mixed mediums, song from the movie quickly reached the top charts, and most children in America could bet out the lyrics to "Let it Go," if they have seen the movie or otherwise. Not only has Frozen entered the world of music, but they are planning to enter Broadway in the future, if you have a good movie, run with it. By mixing audience and medium Disney marketed to every type of consumer, young and old, male and female, musiccentric or moviecentric, Disney shot every bullet and shot the mark with the marketing for frozen.
Thursday, February 12, 2015
Blog posting 6 Quarter 3 Week 6
a. Title:
Fox News Thinks Frozen is a Little Too Empowering for Women
b. APA Citation:
Miller, K. (2015, February 4). Fox News Thinks Frozen Is A Little Too Empowering. Retrieved February 13, 2015, from http://www.refinery29.com/2015/02/81781/fox-news-frozen-penny-nance
c. Source Summary:
Fox and Friends had a segment on Frozen when it was all the hype, this segment asserted that women are too empowered and that men are degraded. They are only really referring to one character, which is something that the author of the article touches on, there are plenty of role models in frozen also. The article itself is focused on rebuffing the video.
d. Important Quotes:
"We want them to know that they're essential. We want to raise heroes. We want to raise real men that will stick in their families and be great dads, be great providers and great husbands."
"Kristoff is perhaps the most dynamic male character in a Disney animated feature. He's goofy and smart and not a total alpha-jerk. He's a big win for many little boys out there — just not the ones Nance is concerned with ("We want to encourage masculinity!")."
e. Analysis:
If you haven't seen Frozen then you won't understand this post, and if you haven't you may want to scrape up another month's rent for the rock you've been living under. Frozen is a perfect way to teach young girls about sisterhood, independence and female empowerment. However the leads are princesses, but Disney is obviously trying to tone this down by avoiding tons of castle life and expensive trinkets. In this news clip the subjects point out how degraded males become from this film. There are many ways to but I'll start with one of the more obvious ones: It. Is. A. Princess. Movie. It is not supposed to appeal to young boys, and if it was, the movie might be titled "Mega Princess Destroyer of the Universe." Another point, and the author of the article made this too, the mean guy who was initially charming but actually persuaded Ana into marrying him was not the only male in this movie. Their father was nurturing, cute reindeer guy Kristoff was smart and funny, and Olaf is a snowman who couldn't bring himself to show anything but kindness to others. If you were basing your judgement solely on mean dude yeah, maybe, but no. Media never be sex blind, and neither will we.
Fox News Thinks Frozen is a Little Too Empowering for Women
b. APA Citation:
Miller, K. (2015, February 4). Fox News Thinks Frozen Is A Little Too Empowering. Retrieved February 13, 2015, from http://www.refinery29.com/2015/02/81781/fox-news-frozen-penny-nance
c. Source Summary:
Fox and Friends had a segment on Frozen when it was all the hype, this segment asserted that women are too empowered and that men are degraded. They are only really referring to one character, which is something that the author of the article touches on, there are plenty of role models in frozen also. The article itself is focused on rebuffing the video.
d. Important Quotes:
"We want them to know that they're essential. We want to raise heroes. We want to raise real men that will stick in their families and be great dads, be great providers and great husbands."
"Kristoff is perhaps the most dynamic male character in a Disney animated feature. He's goofy and smart and not a total alpha-jerk. He's a big win for many little boys out there — just not the ones Nance is concerned with ("We want to encourage masculinity!")."
e. Analysis:
If you haven't seen Frozen then you won't understand this post, and if you haven't you may want to scrape up another month's rent for the rock you've been living under. Frozen is a perfect way to teach young girls about sisterhood, independence and female empowerment. However the leads are princesses, but Disney is obviously trying to tone this down by avoiding tons of castle life and expensive trinkets. In this news clip the subjects point out how degraded males become from this film. There are many ways to but I'll start with one of the more obvious ones: It. Is. A. Princess. Movie. It is not supposed to appeal to young boys, and if it was, the movie might be titled "Mega Princess Destroyer of the Universe." Another point, and the author of the article made this too, the mean guy who was initially charming but actually persuaded Ana into marrying him was not the only male in this movie. Their father was nurturing, cute reindeer guy Kristoff was smart and funny, and Olaf is a snowman who couldn't bring himself to show anything but kindness to others. If you were basing your judgement solely on mean dude yeah, maybe, but no. Media never be sex blind, and neither will we.
Thursday, February 5, 2015
Blog Posting 5 Quarter 3 Week 5
a. Title of Article:
Disney’s MyMagic+ Wristbands Are Magic Money Makers
b. APA Citation:
Schaal, D. (2015, February 4). Disney's MyMagic Wristbands Are Magic Money Makers. Retrieved February 6, 2015, from http://skift.com/2015/02/04/disneys-mymagic-wristbands-are-magic-money-makers/
c. Source Summary:
This article entails the success of the MyMagic band (an all in one room key, food ordering system, and fast pass for Disney Parks). The author also brings up that his success could lead to the expansion of the hotels at Disney Orlando. The writer used multiple sources/quotes which help to back to his general opinion. At the same time, he doesn't really have an opinion, the bias just isn't there. He gives us facts and figures which help to prove his point.
d. Important Quotes:
1. "With MyMagic+, which is fully rolled out in Orlando and will be moving to other Disney parks in coming years, guests can swiftly enter the park, get FastPass access to attractions, make purchases, and open their hotel room door."
2."Hotel occupancy at Disney’s U.S. properties jumped 8 percentage points to 89 percent during the quarter, and per-room spending rose 4 percent."
e. Analysis:
Alright, I admit it, I touched on the topic before too, so now, my last two blog posts have been essentially about topics I have already touched on. Today however, I really wanted to touch on the My Magic Band technology and what it's doing for Disney. I mentioned two posts ago that Disney was working on implementing band technology, They actually started testing and implementing the technology last March in their parks, oops. The bands have lots of benefits, as many modern technologies do. You can book your hotel room online and have your band programmed to that room, you can walk into a restaurant and order your food from a kiosk with you band and go sit down, you get get fast passes for rides, and you can even get into the park itself faster. So yes, it does up the convenience level but also it ups the spending, which is beneficial for Disney but less beneficial for the consumer. If you don't have to physically pull out cash or a credit card to pay for something it kind of shuts down your "savings account" sensor and turns on your"free monies" sensor. Of course, the product really isn't free, but there's one less step between you and that product, which makes it easier to buy.
Because people are attracted to convenience they are, therefore, attracted to the park. The MyMagic Bands are new and interesting. I think that I should briefly mention Disneys marketing for this product, because it is also very central to why there is more attendance at the parks. First off, you can personalize the band, choose your color, add your name, etc. Also it's free with your stay, and free mementos are the best ones. So you have a cool band that gives you a free (seemingly, see above) pass to anywhere in the park. I think some of the advertising imagery itself is very telling, I took my first picture from the article I cited, by the way.
Disney’s MyMagic+ Wristbands Are Magic Money Makers
b. APA Citation:
Schaal, D. (2015, February 4). Disney's MyMagic Wristbands Are Magic Money Makers. Retrieved February 6, 2015, from http://skift.com/2015/02/04/disneys-mymagic-wristbands-are-magic-money-makers/
c. Source Summary:
This article entails the success of the MyMagic band (an all in one room key, food ordering system, and fast pass for Disney Parks). The author also brings up that his success could lead to the expansion of the hotels at Disney Orlando. The writer used multiple sources/quotes which help to back to his general opinion. At the same time, he doesn't really have an opinion, the bias just isn't there. He gives us facts and figures which help to prove his point.
d. Important Quotes:
1. "With MyMagic+, which is fully rolled out in Orlando and will be moving to other Disney parks in coming years, guests can swiftly enter the park, get FastPass access to attractions, make purchases, and open their hotel room door."
2."Hotel occupancy at Disney’s U.S. properties jumped 8 percentage points to 89 percent during the quarter, and per-room spending rose 4 percent."
e. Analysis:
Alright, I admit it, I touched on the topic before too, so now, my last two blog posts have been essentially about topics I have already touched on. Today however, I really wanted to touch on the My Magic Band technology and what it's doing for Disney. I mentioned two posts ago that Disney was working on implementing band technology, They actually started testing and implementing the technology last March in their parks, oops. The bands have lots of benefits, as many modern technologies do. You can book your hotel room online and have your band programmed to that room, you can walk into a restaurant and order your food from a kiosk with you band and go sit down, you get get fast passes for rides, and you can even get into the park itself faster. So yes, it does up the convenience level but also it ups the spending, which is beneficial for Disney but less beneficial for the consumer. If you don't have to physically pull out cash or a credit card to pay for something it kind of shuts down your "savings account" sensor and turns on your"free monies" sensor. Of course, the product really isn't free, but there's one less step between you and that product, which makes it easier to buy.
Because people are attracted to convenience they are, therefore, attracted to the park. The MyMagic Bands are new and interesting. I think that I should briefly mention Disneys marketing for this product, because it is also very central to why there is more attendance at the parks. First off, you can personalize the band, choose your color, add your name, etc. Also it's free with your stay, and free mementos are the best ones. So you have a cool band that gives you a free (seemingly, see above) pass to anywhere in the park. I think some of the advertising imagery itself is very telling, I took my first picture from the article I cited, by the way.
In this advertising image we see a girl so conveniently using her MyMagic Band and her whole family, by whole family, I mean whole family. I don't know about you, but when I was a kid I didn't go to theme parks, let alone with my grandparents. Most grandparents cup of tea is not located at a theme park keeping up with the energy of tiny humans, I'm sure many would much rather prefer an actual cup of tea. Also the race of the people in the picture is very carefully chosen. They're white, but not too white, and they're black, but not too black. This is an image for the "perfect" american family, and I know what you're thinking, but they aren't white and they aren't wearing red, white, and blue. But I, personally, see this as the perfect american family, a perfect medium and balance of culture and family life in America, which is ultimately what Disney is trying to portray.
In case you were wondering, I did just write a whole paragraph on one picture, its took me maybe ten minutes to write, but, in retrospect, Disney probably spent a good ten hours planning this image out. Everything Disney does in meticulous, targeted, and extremely specific. And they have to be, we are talking about a company that was founded in 1923, and is a worldwide company. So the elusive MyMagic Band (well at least its pretty elusive to me considering my previous post, and this is also coming from someone that lives 6 hours from Disney World) has come to light, and Disney is earning tons of money for it. Disney is not straying away from technology in the slightest, it makes them money and they know it.
Thursday, January 29, 2015
Blog Posting 4 Quarter 3 Week 4
a. Title of Article:
Why Is Disney Trying So Hard to Dilute Its Brand?
b. APA Citation:
Sims, D. (2015, January 26). Why Is Disney Trying So Hard to Dilute Its Brand? Retrieved January 29, 2015, from http://www.theatlantic.com/entertainment/archive/2015/01/why-is-disney-trying-so-hard-to-dilute-its-brand/384852/
c. Source Summary:
The author is very opinionated and open about his thoughts of the scheduled remakes of the Disney films like Cinderella and The Jungle Book into live actions films. He also talks abou the expasion and appeal to audiences within Disney's transition/dilution.
d. Important Quotes:
1. "A Cinderella reboot that features Cate Blanchett vamping it up as the Wicked Stepmother can get every generation on board, kids or not"
2. "So why the live-action remake binge? It's not that Disney has given up on animation, although it's refocused its attention from hand-drawn work to computer-animated hits like Frozen and Big Hero 6—a reflection of industry trends more than anything else."
e. Summary:
I have previously posted on my blog on this topic, but with the announcements of these new live-action remakes I thought I would again. With the recent success of Big Hero 6, Disney has not particularly strayed away from the animation subdivision of their company but they are heading in a new direction. Maleficent wasn't much of a success, and if it was, it was largely due to the magnitude of extremely popular actors in the films. However, by featuring these actors, these movies can still be considered a children's movie but due to the actors they appeal to older age groups.
Disney is still moving away from animation and making cheap remakes of old movies with popular actors.
Why Is Disney Trying So Hard to Dilute Its Brand?
b. APA Citation:
Sims, D. (2015, January 26). Why Is Disney Trying So Hard to Dilute Its Brand? Retrieved January 29, 2015, from http://www.theatlantic.com/entertainment/archive/2015/01/why-is-disney-trying-so-hard-to-dilute-its-brand/384852/
c. Source Summary:
The author is very opinionated and open about his thoughts of the scheduled remakes of the Disney films like Cinderella and The Jungle Book into live actions films. He also talks abou the expasion and appeal to audiences within Disney's transition/dilution.
d. Important Quotes:
1. "A Cinderella reboot that features Cate Blanchett vamping it up as the Wicked Stepmother can get every generation on board, kids or not"
2. "So why the live-action remake binge? It's not that Disney has given up on animation, although it's refocused its attention from hand-drawn work to computer-animated hits like Frozen and Big Hero 6—a reflection of industry trends more than anything else."
e. Summary:
I have previously posted on my blog on this topic, but with the announcements of these new live-action remakes I thought I would again. With the recent success of Big Hero 6, Disney has not particularly strayed away from the animation subdivision of their company but they are heading in a new direction. Maleficent wasn't much of a success, and if it was, it was largely due to the magnitude of extremely popular actors in the films. However, by featuring these actors, these movies can still be considered a children's movie but due to the actors they appeal to older age groups.
Disney is still moving away from animation and making cheap remakes of old movies with popular actors.
Wednesday, January 21, 2015
Blog Posting 3 Quarter 3 Week 3
a. Title of Article:
Disney Tackles Major Theme Park Problem: Lines
b. APA Citation:
Barnes, B. (2010, December 27). Disney Tackles Major Theme Park Problem: Lines. Retrieved January 22, 2015, from http://www.nytimes.com/2010/12/28/business/media/28disney.html
c. Source Summary:
The source is mostly unbiased and objective, the author explains the inter-workings of the Disney theme park as it relates to technology in a comprehensive manner.
d. Important Quotes:
1. "Blogs that watch Disney’s parks have speculated that engineers (“imagineers,” in the company’s parlance) are also looking at bigger ideas, like wristbands that contain information like your name, credit card number and favorite Disney characters."
2. "Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis."
e. Analysis:
Just because Disney was established in 1923 doesn't mean that the company is behind on the times. Disney is such a large company that their theme parks accommodate millions of people each year, every of them coming to experience the magic of Disney. Every ride has a line, and, if you have been to the DMV at least once in your life, you are probably pretty much sick of lines. Disney digitally monitors these lines constantly and deploys their beloved characters when people seem to get a little antsy. Imagineers at Disney aren't stupid, they are aware of the amazing importance of technology in todays society and the need to keep their guests entertained.
Around the park guests can find video gaming machines throughout the lines for the rides and most of the park is navigable through and app. Disney even features an app for around two dollars on the app store where guests can search for their favorite character and find where they are signing autographs. This not only makes the park more accessible but also more enjoyable for families. It is speculated that in the future this app will be able to find the closest restaurant with the shortest wait time and even more. Soon wristbands could hold even more data, like credit card numbers, your favorite Disney character and more. Disney has every facet of their theme parks down to a science, every ride capacity is based of of flight bookings, hotel bookings, so on and so forth, Disney has and always will be on the cutting edge of technology, their theme parks are the epitome of convergence in everyday life and activities.
Disney Tackles Major Theme Park Problem: Lines
b. APA Citation:
Barnes, B. (2010, December 27). Disney Tackles Major Theme Park Problem: Lines. Retrieved January 22, 2015, from http://www.nytimes.com/2010/12/28/business/media/28disney.html
c. Source Summary:
The source is mostly unbiased and objective, the author explains the inter-workings of the Disney theme park as it relates to technology in a comprehensive manner.
d. Important Quotes:
1. "Blogs that watch Disney’s parks have speculated that engineers (“imagineers,” in the company’s parlance) are also looking at bigger ideas, like wristbands that contain information like your name, credit card number and favorite Disney characters."
2. "Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis."
e. Analysis:
Just because Disney was established in 1923 doesn't mean that the company is behind on the times. Disney is such a large company that their theme parks accommodate millions of people each year, every of them coming to experience the magic of Disney. Every ride has a line, and, if you have been to the DMV at least once in your life, you are probably pretty much sick of lines. Disney digitally monitors these lines constantly and deploys their beloved characters when people seem to get a little antsy. Imagineers at Disney aren't stupid, they are aware of the amazing importance of technology in todays society and the need to keep their guests entertained.
Around the park guests can find video gaming machines throughout the lines for the rides and most of the park is navigable through and app. Disney even features an app for around two dollars on the app store where guests can search for their favorite character and find where they are signing autographs. This not only makes the park more accessible but also more enjoyable for families. It is speculated that in the future this app will be able to find the closest restaurant with the shortest wait time and even more. Soon wristbands could hold even more data, like credit card numbers, your favorite Disney character and more. Disney has every facet of their theme parks down to a science, every ride capacity is based of of flight bookings, hotel bookings, so on and so forth, Disney has and always will be on the cutting edge of technology, their theme parks are the epitome of convergence in everyday life and activities.
Wednesday, January 14, 2015
Blog Posting 2 Quarter 3 Week 2
a. Title of Article:
1. Disney History
2. Andy Bird Chairman, Walt Disney International
b. APA Citation:
1. Disney History | The Walt Disney Company. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/disney-history/2000-01-01--@?page=2
2. Andy Bird. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/andy-bird
c. Source Summary:
All of the information on this website should be true as it is coming directly from the source. The source is completely factual and mostly un-biased
d. Important Quotes:
1. -"December 21, 2012
The Walt Disney Company completes its acquisition of Lucasfilm Ltd. LLC – the global entertainment company founded by George Lucas and the home of the legendary Star Wars franchise."
-"March 31, 2012
The Disney Fantasy makes its maiden voyage."
2. -"Reporting to Disney Chairman and CEO Bob Iger, Mr. Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximize opportunities in emerging markets."
-"A native of the United Kingdom, Mr. Bird is a Commander of the British Empire."
e. Summary:
Either Disney's website is sorely under-updated or international relations are on the back burner. with the recent focus on Marvel and bringing out the next new movies in 2015 Disney has begun to neglect its worldwide audience, and its been happening for a while. New international parks haven't been opened since 2005, its obvious the focus is on Americans, who are the bulk of viewers for the company. Even channel availability around the world is shotty at best. When I was younger and live in Australia I watched Australian cartoons because those were what was available, the same is true in Germany.
This neglect makes the consumer wonder, what is the Walt Disney International Chairman doing? According to Disney's website the last time Andy Bird did anything big was in 2004 when he expanded Disney into India. When will Disney continue to break through International boundaries again?
1. Disney History
2. Andy Bird Chairman, Walt Disney International
b. APA Citation:
1. Disney History | The Walt Disney Company. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/disney-history/2000-01-01--@?page=2
2. Andy Bird. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/andy-bird
c. Source Summary:
All of the information on this website should be true as it is coming directly from the source. The source is completely factual and mostly un-biased
d. Important Quotes:
1. -"December 21, 2012
The Walt Disney Company completes its acquisition of Lucasfilm Ltd. LLC – the global entertainment company founded by George Lucas and the home of the legendary Star Wars franchise."
-"March 31, 2012
The Disney Fantasy makes its maiden voyage."
2. -"Reporting to Disney Chairman and CEO Bob Iger, Mr. Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximize opportunities in emerging markets."
-"A native of the United Kingdom, Mr. Bird is a Commander of the British Empire."
e. Summary:
Either Disney's website is sorely under-updated or international relations are on the back burner. with the recent focus on Marvel and bringing out the next new movies in 2015 Disney has begun to neglect its worldwide audience, and its been happening for a while. New international parks haven't been opened since 2005, its obvious the focus is on Americans, who are the bulk of viewers for the company. Even channel availability around the world is shotty at best. When I was younger and live in Australia I watched Australian cartoons because those were what was available, the same is true in Germany.
This neglect makes the consumer wonder, what is the Walt Disney International Chairman doing? According to Disney's website the last time Andy Bird did anything big was in 2004 when he expanded Disney into India. When will Disney continue to break through International boundaries again?
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