a. Title of Article:
Why Is Disney Trying So Hard to Dilute Its Brand?
b. APA Citation:
Sims, D. (2015, January 26). Why Is Disney Trying So Hard to Dilute Its Brand? Retrieved January 29, 2015, from http://www.theatlantic.com/entertainment/archive/2015/01/why-is-disney-trying-so-hard-to-dilute-its-brand/384852/
c. Source Summary:
The author is very opinionated and open about his thoughts of the scheduled remakes of the Disney films like Cinderella and The Jungle Book into live actions films. He also talks abou the expasion and appeal to audiences within Disney's transition/dilution.
d. Important Quotes:
1. "A Cinderella reboot that features Cate Blanchett vamping it up as the Wicked Stepmother can get every generation on board, kids or not"
2. "So why the live-action remake binge? It's not that Disney has given up on animation, although it's refocused its attention from hand-drawn work to computer-animated hits like Frozen and Big Hero 6—a reflection of industry trends more than anything else."
e. Summary:
I have previously posted on my blog on this topic, but with the announcements of these new live-action remakes I thought I would again. With the recent success of Big Hero 6, Disney has not particularly strayed away from the animation subdivision of their company but they are heading in a new direction. Maleficent wasn't much of a success, and if it was, it was largely due to the magnitude of extremely popular actors in the films. However, by featuring these actors, these movies can still be considered a children's movie but due to the actors they appeal to older age groups.
Disney is still moving away from animation and making cheap remakes of old movies with popular actors.
Thursday, January 29, 2015
Wednesday, January 21, 2015
Blog Posting 3 Quarter 3 Week 3
a. Title of Article:
Disney Tackles Major Theme Park Problem: Lines
b. APA Citation:
Barnes, B. (2010, December 27). Disney Tackles Major Theme Park Problem: Lines. Retrieved January 22, 2015, from http://www.nytimes.com/2010/12/28/business/media/28disney.html
c. Source Summary:
The source is mostly unbiased and objective, the author explains the inter-workings of the Disney theme park as it relates to technology in a comprehensive manner.
d. Important Quotes:
1. "Blogs that watch Disney’s parks have speculated that engineers (“imagineers,” in the company’s parlance) are also looking at bigger ideas, like wristbands that contain information like your name, credit card number and favorite Disney characters."
2. "Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis."
e. Analysis:
Just because Disney was established in 1923 doesn't mean that the company is behind on the times. Disney is such a large company that their theme parks accommodate millions of people each year, every of them coming to experience the magic of Disney. Every ride has a line, and, if you have been to the DMV at least once in your life, you are probably pretty much sick of lines. Disney digitally monitors these lines constantly and deploys their beloved characters when people seem to get a little antsy. Imagineers at Disney aren't stupid, they are aware of the amazing importance of technology in todays society and the need to keep their guests entertained.
Around the park guests can find video gaming machines throughout the lines for the rides and most of the park is navigable through and app. Disney even features an app for around two dollars on the app store where guests can search for their favorite character and find where they are signing autographs. This not only makes the park more accessible but also more enjoyable for families. It is speculated that in the future this app will be able to find the closest restaurant with the shortest wait time and even more. Soon wristbands could hold even more data, like credit card numbers, your favorite Disney character and more. Disney has every facet of their theme parks down to a science, every ride capacity is based of of flight bookings, hotel bookings, so on and so forth, Disney has and always will be on the cutting edge of technology, their theme parks are the epitome of convergence in everyday life and activities.
Disney Tackles Major Theme Park Problem: Lines
b. APA Citation:
Barnes, B. (2010, December 27). Disney Tackles Major Theme Park Problem: Lines. Retrieved January 22, 2015, from http://www.nytimes.com/2010/12/28/business/media/28disney.html
c. Source Summary:
The source is mostly unbiased and objective, the author explains the inter-workings of the Disney theme park as it relates to technology in a comprehensive manner.
d. Important Quotes:
1. "Blogs that watch Disney’s parks have speculated that engineers (“imagineers,” in the company’s parlance) are also looking at bigger ideas, like wristbands that contain information like your name, credit card number and favorite Disney characters."
2. "Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis."
e. Analysis:
Just because Disney was established in 1923 doesn't mean that the company is behind on the times. Disney is such a large company that their theme parks accommodate millions of people each year, every of them coming to experience the magic of Disney. Every ride has a line, and, if you have been to the DMV at least once in your life, you are probably pretty much sick of lines. Disney digitally monitors these lines constantly and deploys their beloved characters when people seem to get a little antsy. Imagineers at Disney aren't stupid, they are aware of the amazing importance of technology in todays society and the need to keep their guests entertained.
Around the park guests can find video gaming machines throughout the lines for the rides and most of the park is navigable through and app. Disney even features an app for around two dollars on the app store where guests can search for their favorite character and find where they are signing autographs. This not only makes the park more accessible but also more enjoyable for families. It is speculated that in the future this app will be able to find the closest restaurant with the shortest wait time and even more. Soon wristbands could hold even more data, like credit card numbers, your favorite Disney character and more. Disney has every facet of their theme parks down to a science, every ride capacity is based of of flight bookings, hotel bookings, so on and so forth, Disney has and always will be on the cutting edge of technology, their theme parks are the epitome of convergence in everyday life and activities.
Wednesday, January 14, 2015
Blog Posting 2 Quarter 3 Week 2
a. Title of Article:
1. Disney History
2. Andy Bird Chairman, Walt Disney International
b. APA Citation:
1. Disney History | The Walt Disney Company. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/disney-history/2000-01-01--@?page=2
2. Andy Bird. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/andy-bird
c. Source Summary:
All of the information on this website should be true as it is coming directly from the source. The source is completely factual and mostly un-biased
d. Important Quotes:
1. -"December 21, 2012
The Walt Disney Company completes its acquisition of Lucasfilm Ltd. LLC – the global entertainment company founded by George Lucas and the home of the legendary Star Wars franchise."
-"March 31, 2012
The Disney Fantasy makes its maiden voyage."
2. -"Reporting to Disney Chairman and CEO Bob Iger, Mr. Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximize opportunities in emerging markets."
-"A native of the United Kingdom, Mr. Bird is a Commander of the British Empire."
e. Summary:
Either Disney's website is sorely under-updated or international relations are on the back burner. with the recent focus on Marvel and bringing out the next new movies in 2015 Disney has begun to neglect its worldwide audience, and its been happening for a while. New international parks haven't been opened since 2005, its obvious the focus is on Americans, who are the bulk of viewers for the company. Even channel availability around the world is shotty at best. When I was younger and live in Australia I watched Australian cartoons because those were what was available, the same is true in Germany.
This neglect makes the consumer wonder, what is the Walt Disney International Chairman doing? According to Disney's website the last time Andy Bird did anything big was in 2004 when he expanded Disney into India. When will Disney continue to break through International boundaries again?
1. Disney History
2. Andy Bird Chairman, Walt Disney International
b. APA Citation:
1. Disney History | The Walt Disney Company. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/disney-history/2000-01-01--@?page=2
2. Andy Bird. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/andy-bird
c. Source Summary:
All of the information on this website should be true as it is coming directly from the source. The source is completely factual and mostly un-biased
d. Important Quotes:
1. -"December 21, 2012
The Walt Disney Company completes its acquisition of Lucasfilm Ltd. LLC – the global entertainment company founded by George Lucas and the home of the legendary Star Wars franchise."
-"March 31, 2012
The Disney Fantasy makes its maiden voyage."
2. -"Reporting to Disney Chairman and CEO Bob Iger, Mr. Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximize opportunities in emerging markets."
-"A native of the United Kingdom, Mr. Bird is a Commander of the British Empire."
e. Summary:
Either Disney's website is sorely under-updated or international relations are on the back burner. with the recent focus on Marvel and bringing out the next new movies in 2015 Disney has begun to neglect its worldwide audience, and its been happening for a while. New international parks haven't been opened since 2005, its obvious the focus is on Americans, who are the bulk of viewers for the company. Even channel availability around the world is shotty at best. When I was younger and live in Australia I watched Australian cartoons because those were what was available, the same is true in Germany.
This neglect makes the consumer wonder, what is the Walt Disney International Chairman doing? According to Disney's website the last time Andy Bird did anything big was in 2004 when he expanded Disney into India. When will Disney continue to break through International boundaries again?
Friday, January 9, 2015
Blog Posting 1 Quarter 3 Week 1
a. Title of Article:
Convergence culture and Disney: What does this mean for kids?
b. APA Citation:
Convergence culture and Disney: What does this mean for kids? (2010, May 5). Retrieved January 9, 2015, from https://com530.wordpress.com/2010/05/05/convergence-culture-and-disney-what-does-this-mean-for-kids/
c. Source Summary:
This author aims to apply his own experiences to communicate to the viewer a much larger view of the recent events in Disney media convergence and its link to show on the Disney Channel.
The view is mostly biased as he is applying his experience/observation to a much broader topic.
d. Important Quotes:
1. "No longer was Disney Channel just isolated in a box that I chose to turn on and off at my leisure. Now it was connected to something much larger, the Internet."
2."As a child, I didn’t visit Web sites or read blogs “written” by the characters of popular shows. So no matter how excited I was about a show, that excitement ended when the show was over."
e. Analysis:
As I was growing up, the shows I watched and the characters I loved to see on screen started appearing on the internet, when I couldn't see a show on the Disney Channel I would go online and watch full episodes for free. This availability and convergence of the TV Broadcasting world and the online world was fairly new. In the shows I watched, media wasn't a huge thing, of course, the only time I can recall ever hearing of new technology was when Maddy on the Suite Life of Zack and Cody got her new camera flip phone... Now shows like "Dog With a Blog" literally feature a Dog... with a blog. Media has wriggled is way into TV shows where previously it wouldn't have been present.
By interacting with media and linking that media to a show children start to believe that their favorite disney characters are real people. Who could blame them? Some of these stars have interactive blogs. This makes it hard for children to differentiate real people from actors and eventually other things on TV will become real instead of staying in their fictional place. This convergence is not only present on children's show but also shows like Pawn Stars on the history channel where viewers can vote on questions in real time. How far will cable go to gain views and keep views?
Convergence culture and Disney: What does this mean for kids?
b. APA Citation:
Convergence culture and Disney: What does this mean for kids? (2010, May 5). Retrieved January 9, 2015, from https://com530.wordpress.com/2010/05/05/convergence-culture-and-disney-what-does-this-mean-for-kids/
c. Source Summary:
This author aims to apply his own experiences to communicate to the viewer a much larger view of the recent events in Disney media convergence and its link to show on the Disney Channel.
The view is mostly biased as he is applying his experience/observation to a much broader topic.
d. Important Quotes:
1. "No longer was Disney Channel just isolated in a box that I chose to turn on and off at my leisure. Now it was connected to something much larger, the Internet."
2."As a child, I didn’t visit Web sites or read blogs “written” by the characters of popular shows. So no matter how excited I was about a show, that excitement ended when the show was over."
e. Analysis:
As I was growing up, the shows I watched and the characters I loved to see on screen started appearing on the internet, when I couldn't see a show on the Disney Channel I would go online and watch full episodes for free. This availability and convergence of the TV Broadcasting world and the online world was fairly new. In the shows I watched, media wasn't a huge thing, of course, the only time I can recall ever hearing of new technology was when Maddy on the Suite Life of Zack and Cody got her new camera flip phone... Now shows like "Dog With a Blog" literally feature a Dog... with a blog. Media has wriggled is way into TV shows where previously it wouldn't have been present.
By interacting with media and linking that media to a show children start to believe that their favorite disney characters are real people. Who could blame them? Some of these stars have interactive blogs. This makes it hard for children to differentiate real people from actors and eventually other things on TV will become real instead of staying in their fictional place. This convergence is not only present on children's show but also shows like Pawn Stars on the history channel where viewers can vote on questions in real time. How far will cable go to gain views and keep views?
Subscribe to:
Posts (Atom)