With Nearly 3 Billion Views, the Enigmatic "DisneyCollector" Fascinates Children on YouTube
b. APA Citation:
Castillo, M. (2014, August 29). With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube. Retrieved December 6, 2014.
c. Source Summary:
This source provides information and helpful statistics and insight of the effect of a YouTube video advertising a Disney product. This does not only say a lot about Disney audience but also the convergence between toys and media.
d. Important Quotes:
“This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses”
“Her most popular video, Angry Birds Toy Surprise Jake and the Never Land Pirates Disney Pixar Cars 2 Easter Egg SpongeBob, has been seen 90 million times, which The New York Times paralleled to every single child under 5 in the U.S. watching the video four times.”
e. Analysis:
YouTube is no stranger to unboxing videos, which are essentially videos about people showing off the cool junk they bought. Unboxing videos become interesting when the product has not yet been released to the general consumer market. In this video, which was posted by an elusive “Disney Collector”, the unboxer shows Disney Princess sparkle Play Dough. The Disney Collector has released numerous videos on these products, and somehow, the videos have wormed their way into the mind of little children all around the world. Why are children so enamored? It’s something new and shiny, never before seen, and who would not want something that represented their favorite Disney Princesses. In fact, children become so enamored that they tend to watch the video 3 or more times just to fully comprehend and experience this feasible toy. Some of these kids are 5 years old or younger. Yes, 2-year-olds watch YouTube, it seems outlandish that children can comprehend an iPad so young, but they can.
Disney knows that their animated movies have made an impact on these children and exploit that by releasing toys. This has been the case for years and years, however, today it is even easier to tempt children into buying their toys. Children are constantly looking for a new toy, and now that they are immersed and obsessed with media it is only another way for large franchises to sell toys to children and their families. Disney is less of an entertainment outlet and more of a franchise aiming to enslave childrens' imaginations with sparkly PlayDough.
This post was very interesting, learning a new perspective on how disney movies tend to attempt in manipulating the youth into buying their products. This is a great topic to bring up representing how these franchises only seem to care about their income rather than being the entertaining outlet they should be. The video is even a great example of how society can get distracted by these shiny objects rather than focusing on the original content. The post is well explained and simple, but I would change the title from "enslavement" to something along the lines of "brainwashing" or "pressuring" because it may be a bit misleading.
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