a. Title of Article:
So Disney Bought Marvel… What Does It All Mean?
b. APA Citation
Young, P. (2009, August 31). So Disney Bought Marvel… What Does It All Mean? Retrieved December 18, 2014.
c. Important Quotes:
1. "Disney has always struggled to find its place in the world when it came to reaching the teen/young teen male audience. It’s no wonder, because shows like Hannah Montana, The Jonas Brothers and every freakin’ princess movie ever made is geared and marketed towards girls of every age."
2. " Also, nothing Disney does is low budget, they pride themselves in doing things over and above how it should be done to keep up appearances."
d. Analysis:
We have all heard about it, Disney owns Marvel; comics, movies, superheroes and all. You might be wondering why. When Iron Man (2008) was released Marvel was very tight-fisted and mostly broke until the movie was released, nevertheless, the movie was great (If you haven't seen it you are living under a rock and you can go watch it after reading this sentence). During this time Marvel essentially sublet their distribution to Sony to get money. In 2009 Disney bought Marvel for 4 billion dollars which could seem small in the film industry, however, if your company barely pushed through your last production would you decline 4 billion dollars? Maybe Marvel didn't sell just because of their money issues but it seems like a pretty legitimate reason.
Why did Disney want Marvel? One reason, the only reason why companies want anything, money. By buying Marvel Disney proved itself worthy of a previously neglected audience: boys. When I was younger not once did I ever hear a boy praising Ariel for her hair or talking about how Miley was Hannah and Lily found out. Nope! Not once. And why is this acquisition of little boys good? (Wow, I just made Disney seem like a Pedophile) Because not only will these superhero movies appeal to boys, but also girls, men, women, and most teens. The same cannot really be said about Snow White or Hannah Montana.
The Avengers (2012) was a prime example of Disney's success in its acquisition, the movie has brought in about 632 million domestically and 1.5 billion world wide. Personally, I have seen the movie about five times (and yes, if you haven't seen this one, it's on Netflix) and I will be sprinting to the closest theater when Avengers: Age of Ultron comes out in 6 months.
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