a. Title of Article:
Why Is Disney Trying So Hard to Dilute Its Brand?
b. APA Citation:
Sims, D. (2015, January 26). Why Is Disney Trying So Hard to Dilute Its Brand? Retrieved January 29, 2015, from http://www.theatlantic.com/entertainment/archive/2015/01/why-is-disney-trying-so-hard-to-dilute-its-brand/384852/
c. Source Summary:
The author is very opinionated and open about his thoughts of the scheduled remakes of the Disney films like Cinderella and The Jungle Book into live actions films. He also talks abou the expasion and appeal to audiences within Disney's transition/dilution.
d. Important Quotes:
1. "A Cinderella reboot that features Cate Blanchett vamping it up as the Wicked Stepmother can get every generation on board, kids or not"
2. "So why the live-action remake binge? It's not that Disney has given up on animation, although it's refocused its attention from hand-drawn work to computer-animated hits like Frozen and Big Hero 6—a reflection of industry trends more than anything else."
e. Summary:
I have previously posted on my blog on this topic, but with the announcements of these new live-action remakes I thought I would again. With the recent success of Big Hero 6, Disney has not particularly strayed away from the animation subdivision of their company but they are heading in a new direction. Maleficent wasn't much of a success, and if it was, it was largely due to the magnitude of extremely popular actors in the films. However, by featuring these actors, these movies can still be considered a children's movie but due to the actors they appeal to older age groups.
Disney is still moving away from animation and making cheap remakes of old movies with popular actors.
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