a. Title of Article:
1. Disney History
2. Andy Bird Chairman, Walt Disney International
b. APA Citation:
1. Disney History | The Walt Disney Company. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/disney-history/2000-01-01--@?page=2
2. Andy Bird. (n.d.). Retrieved January 15, 2015, from http://thewaltdisneycompany.com/about-disney/leadership/corporate-management-team/andy-bird
c. Source Summary:
All of the information on this website should be true as it is coming directly from the source. The source is completely factual and mostly un-biased
d. Important Quotes:
1. -"December 21, 2012
The Walt Disney Company completes its acquisition of Lucasfilm Ltd. LLC – the global entertainment company founded by George Lucas and the home of the legendary Star Wars franchise."
-"March 31, 2012
The Disney Fantasy makes its maiden voyage."
2. -"Reporting to Disney Chairman and CEO Bob Iger, Mr. Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximize opportunities in emerging markets."
-"A native of the United Kingdom, Mr. Bird is a Commander of the British Empire."
e. Summary:
Either Disney's website is sorely under-updated or international relations are on the back burner. with the recent focus on Marvel and bringing out the next new movies in 2015 Disney has begun to neglect its worldwide audience, and its been happening for a while. New international parks haven't been opened since 2005, its obvious the focus is on Americans, who are the bulk of viewers for the company. Even channel availability around the world is shotty at best. When I was younger and live in Australia I watched Australian cartoons because those were what was available, the same is true in Germany.
This neglect makes the consumer wonder, what is the Walt Disney International Chairman doing? According to Disney's website the last time Andy Bird did anything big was in 2004 when he expanded Disney into India. When will Disney continue to break through International boundaries again?
I can't believe Disney is slacking! Last time I went to my grandma's house in Chile, I watched Wizards of Waverly Place in spanish. But this was very recently, and it seems to be what this article is saying because here in the U.S. Wizards of Waverly Place doesn't really play anymore, it is very now and then and late at night. So that just goes to show that there aren't much new developments with Disney television around the globe outside of the U.S.
ReplyDeleteThis topic brings up many questions to the floor, having others realize the situation at hand. Whenever I visit my family in Bolivia I've always noticed how in latin america they have to just accustom as to what Disney offers, involving very bad translated voice overs. Even though Disney is more focused in America it does make sense since it originated from there. On the other hand, it is very questionable as to why they've decided to no longer focus their company anywhere else. Yet, i think, it would highly benefit them in order to keep on growing as an industry. I feel like your argument was well stated and picked up a great topic that can create a larger discussion.
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